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Values - and a Supervalue :: a modest monograph.

"the moral principles and beliefs or accepted standards of a person or social group - Definition of values, from the Collins online dictionary Values have a major influence on the behavior of an organization or individual, and serve as broad guidelines in all situations. Values such as teamwork, professionalism, ownership, and integrity, define how we go about our jobs, and guide us in the achievement of our goals. Now, what if I were to tell you about a supervalue, a values powerhouse that packs large doses of nearly all values that are important? I’m talking about beer. Yes, beer is a value. In fact, beer is a supervalue. You simply need to think outside the bottle. Just consider... I’m having a grilled cheese sandwich (e.g. brie on sourdough spelt bread fried in butter in a cast iron skillet). My wife wants to know if I’m having a vegetable. “Of course" - I’m having a beer. Sharing a salad in the evening with my wife and she wants to know what I want for a starch. “Barley" I say as I take a beer out of the refrigerator. I’m looking for something quick and easy to eat. Easy Peasy! Cold barley soup - a nice cold beer (vegetable, starch, beverage, and dessert all in one chilled mug). As you can see, beer represents flexibility, adaptation, and cooperation. Beer is available in a wide range of varieties, colors, tastes, strengths, serving temperatures, and cultural adaptations. I’m talking major values here! Getting together with friends, breaking the ice, having fun, togetherness - no matter the time or place, no matter the agenda, beer is there to enhance the experience and represent the values of teamwork, fun, relaxation, and of course effervescence (bubbly!). Buying the next round? So add generosity to the list. Beer represents honesty, professionalism, dedication, and tradition, exemplified in the Reinheitsgebot (Bavarian Beer Purity Law of 1516). And yet there’s more... Beer is a tool - Need inspiration? Boost creativity? Have a beer. Reward for a productive day of work? Have a beer. And that's not all… Beer is a super food: rich in minerals and trace elements, nutritious and hydrating.

Beer is a true “super value”, with high levels of whatever it is you want. I continue to conduct further research in the quest to uncover beer's many values and secrets. Enjoy the benefits of the “super value”, “super food”, and “super tool” called beer.

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